How do you choose which website to play your Bingo on – and why do you stay with one site over another? The fact is that the web is full of Bingo sites and it's a highly competitive arena. And the fundamentals of supply and demand mean that this is a great situation for us customers as prices come down.

But they can't come down, of course, because they're free to join – so it works further on the other "side" in that the welcome bonuses get bigger all the time.

Yet there are only so many welcome bonuses we can pick up – and the process of registering and sending in your details and getting used to a new site etc., always feels like too much administrative effort. So what most of us tend to do is find a site we like playing on and stay with it – but only as long as the site we've chosen keeps it interesting. And how do the best sites do that? Well – it's mainly by having big jackpots on offer and by giving us a few loyalty bonus prizes, or at least the chance to win them on a daily basis.

Chitchat Bingo, for example, is very good at retaining its customers. The site's whole ethos is based on a friendly approach and this is mirrored in the way the site's staff are available to chat – as well as by the friendly banter between players.

The site doesn't overcomplicate life either – unlike many which can bamboozle you with the overly complex array of options etc.

Perhaps this is why ChitChat has some of the UK's busiest 90-ball, 80-ball and 75-ball online Bingo games available and it also "does what it says on the tin" – as the site is always abuzz with players chatting online.

But the main pull here is the Giant Bingo Jackpot; the largest regularly paying Bingo jackpot anywhere; this, along with a free daily scratch card, keeps life interesting and keeps the players loyal.